The NFC promotional magnet turns a simple fridge souvenir into an interactive digital support. Placed on a fridge door, metal cabinet or any magnetic surface, it becomes a daily touchpoint between a brand, a venue or an event and its audience. With the integrated NFC technology, a quick tap with a compatible smartphone is all it takes to open exclusive, personalised content.

A souvenir object that stays in sight

Magnets are among the most visible and long-lasting objects in the world of souvenirs and promotion. They are easy to place, do not take up space and naturally find their place in the home, often shared by several people. By adding an NFC chip, the magnet gains a new dimension: beyond the printed image, it becomes a gateway to a digital universe.

Every glance at the magnet is a reminder that interaction is just a tap away. This extends the impact of a visit, an event or a brand campaign well beyond the initial moment.

Custom visual design and finishes

The NFC magnet can be customised with high-definition full-colour printing on wood or plexiglass, with shapes and dimensions tailored to each project. Full-bleed visuals, die-cut silhouettes or a logo framed within an illustrated design are all possible, depending on the desired style.

Additional visual effects can enhance the presence of the object, such as selective varnish to highlight certain elements, relief effects or material contrasts. The result can range from understated and institutional to highly graphic and collectible, depending on the brief.

Discreet NFC technology, simple to use

The NFC chip is integrated discreetly, without altering the design or ergonomics of the magnet. In everyday use, nothing changes: it can be positioned, moved and combined just like a traditional magnet. For the user, there is no app to download. A compatible smartphone is enough to trigger the reading and open the linked content.

The real strength lies in the flexibility of content management. Messages and experiences can be updated remotely in just a few clicks. A single batch of magnets can therefore support several key moments over time: a new exhibition, updated opening hours, a product launch or the promotion of a specific route or offer.

A living and long-term digital link

Behind this simple gesture, the NFC magnet can point to many different types of content. It may open a presentation video, a tourism memory, a personalised message, a live webcam of a city, museum or event, a PDF brochure, a programme, a guide or promotional coupons.

It can also provide access to a photo gallery, a product collection, a podcast, a music playlist, a website, an online shop, a booking page or an events calendar. Depending on requirements, access can be open to everyone or restricted for more targeted information.

An ideal support for culture, tourism and brands

The NFC promotional magnet is naturally suited to museum and souvenir shops, tourist sites, cultural and sporting events, as well as brand campaigns and loyalty operations. It combines several strengths: it is decorative, long-lasting, carries a strong visual and offers direct access to digital content.

For cultural institutions, it extends the visit. For brands, it maintains a connection with households and customers. For event organisers, it becomes a tangible reminder that can be reactivated at a distance.

• Custom NFC promotional magnet, both decorative and interactive
• High-definition full-colour printing on wood or plexiglass with custom shapes
• Discreetly integrated NFC chip, easy reading with compatible smartphones
• Digital content editable remotely to match seasons, events and campaigns
• Ideal support for souvenir shops, museums, events and brand communication